Three Types of SEO
Major search engines use algorithms the evaluate using over 200 factors to determine where a website will rank in the search engine results. The factors can be organized into three groups.
Technical SEO focuses on optimizing your website for the crawling and indexing phase. This is a crucial process that will ensure that search engines can access, read, and index your content without any errors. Technical SEO factors include: create a sitemap, submit sitemap to search engines, check for broken links, optimize images, and delete and redirect 301 pages that don’t get traffic.
On-page SEO refers to the factors you can control on your own website. On-page SEO is optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized. On-page factors include: keywords, meta descriptions, alt text, title tags, ssl/https, url structure, header structures, and link structure.
Off-page SEO refers to page ranking factors that occur off your website. For example how your website URLs are backlinked onto another website. It also includes your promotion methods, taking into account the amount of exposure something gets on social media Off-page factors include: backlinks, domain authority, and social promotion.
Keyword research is the process of choosing words and phrases that users search for on search engines determining which to use and optimizing website content around those terms. Keywords are ways to measure how your content is performing and ranking.
Five tips for choosing the right keywords
- Think like your target audience.
Think like your target audience and what you would type into a search engine to find what your business/organization offers. Consult with others (friends, family, colleagues, current customers) to get their input on what they would type into the search engine when searching for what your business/organization offers.
- Study your competitors.
Make a list of your competitors and other major players in your industry. Read their content and view their metatags to help identify the keywords they are targeting. Looking at your competitor’s keywords will not only help you see what you could be forgetting, but also can help broaden your research.
- Understand and use long tail keywords.
Focusing on long tail keywords is a great SEO tactic. Long tail keywords are a combination of three or more words or phrases. Long tail keyword as it accounts for 70% of searches. Long tail keywords get less search traffic, but will usually have a higher conversion value, because they are more specific.
- Utilize keyword research tools.
Use Google AdWords Keyword Tool to research your potential target keywords. With these tools you can gather data on keyword volume and trends, keyword competition, similar keywords and more.
- Analyze your results using Google analytics.
Monitor your keyword results every month to see how they are performing and make changes according to your SEO goals.
Don’t forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts and your website’s content. The more you use keywords within your content, the easier it will be for your target audience to find you.
Google Analytics 360 Suite is a Google’s free web analytics service that tracks & reports website traffic. Your can Optimize Website For SEO Using Google Analytics. You can then use these business insights to take action. It provides statistics & basic analytical tools for search engine optimization (SEO) & marketing purposes. Google Analytics allows you to track different important metrics covering all aspects. You can monitor the effectiveness of online marketing strategies, onsite content, user experience & device functionality.